This book is a challenge to seize this moment of the greatest wealth transfer in history. It is a compelling and pragmatic guidebook for the nonprofit professional, board member and donor alike.
— Steven S. Moore
Chief of Staff, The Columbus Foundation
In The Endowment Handbook, readers will see what all of us in the sector have come to expect: thoughtful consideration, practical application, and commitment to lasting impact for nonprofits. Laura has made endowments accessible to all nonprofits looking to achieve long term sustainability and impact in our communities.
— Josh Birkholz
CEO of BWF.  Author of Fundraising Analytics and BeneFactors.
The Endowment Handbook is not just a book; it's a manifesto for building a community of passionate advocates who, together, can transform visions of positive change into permanent, tangible realities.
— Russell N. James III, J.D., Ph.D., CFP®
Professor & CH Foundation Chair in Personal Financial Planning
The Endowment Handbook is an invaluable resource for anyone involved in the nonprofit sector. The author’s expertise and practical advice offer a roadmap for building financial resilience and fostering strong, lasting relationships with donors.
— Bernice Martin Lee
CEO, Epilepsy Foundation of America
Laura MacDonald's Endowment Handbook is a timely and indispensable resource for nonprofit leaders navigating the complexities of financial resilience, particularly through endowment management.
— Jill Bramble
CEO, National 4-H Council

Find it in The Endowment Handbook

The role of endowment funds in nonprofits and society.

Policies that provide guidance and protect reputations.

Benefits and pitfalls of endowments for a cause, its donors, and its staff.

How reserves and endowments are complementary.

Prerequisites to building endowment.

The people who build endowment: donors, volunteers, and staff.

Myths that hinder endowment building (and how to de-bunk them).

Setting endowment goals and measuring progress.

Oak Leaf Illustration

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Key steps to build an endowment
October 2nd @ 3–4pm EDT

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Fill out the form to download our Endowment Toolkit, including the following resources:

  • The Difference Between Endowment and Reserves
  • Endowments Explained
  • Endowment Readiness Test
  • How to Calculate a Total Return Draw

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EXCERPT FROM CHAPTER 1
Endowments are built by people: the donors who give and the staff and volunteers who work to engage and inspire them.
EXCERPT FROM CHAPTER 2
Modest loyal donors may make some of the most generous gifts to your endowment when they bequeath a home or their retirement assets.
EXCERPT FROM CHAPTER 3
An Endowment Action Plan clearly defines the case for support, measurable goals, tactics to reach the goals, the time frame, and staff and budget requirements.
EXCERPT FROM CHAPTER 4
The objective of the case-writing process is two-fold: to develop a document that will serve as a useful resource, and to extend ownership of the cause by engaging a variety of stakeholders.
EXCERPT FROM CHAPTER 5
Think of the endowment as a “perpetual 18-year-old” so that the decision makers treat the needs of today and the needs of the future equitably.

About the author

Laura J. MacDonald, CFRE
Principal & Founder of Benefactor Group

Laura MacDonald has earned a national reputation for her dedication to the nonprofit sector. She is a Certified Fund Raising Executive (CFRE) with decades of experience in nonprofit leadership, fundraising, and philanthropy. In 1999, she established Benefactor Group to serve the needs of those who serve the common good. 

Laura’s work with clients combines her talent for identifying innovative and practical strategies with data-driven decision-making. She has guided clients to achieve unprecedented successes: the largest contribution ever to an arts organization in central Ohio; consistent increases in annual fund revenue for a women’s fund; an innovative digital giving strategy for a conservation organization; a reinvigorated board for a literary society.

With bulk orders of 5 or more, the author is available for a free 30-minute consultation with your organization’s leadership.

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